Patrick Pohler : Real estate API, RETS and marketing automation
Tell me if this sounds familiar, you have leads coming in from your broker website, Trulia, Zillow, Facebook. It takes hours, even days to respond to leads and by that point the lead has gone cold, your calls are never returned. You’re paying hundreds if not thousands of dollars on online advertising with nothing to show for it.
InsideSales.com conducted a study that found if a company calls a lead within 5 minutes after the prospect filled out an online form, it is 100 times more likely to get that lead on the phone than calling 30 minutes later.
A study in 2014 by the WAV Group sampled 384 real estate brokers across 11 states and posed as buyers inquiring about listings on broker websites, Zillow, Trulia, and Realtor.com. The results are shocking.
The average response time to a prospect was over 15 hours.
What’s worse, 48% of buyer inquires DID NOT EVEN RECEIVE A RESPONSE.
“These numbers reveal a staggering failure of real estate professionals to serve the consumer. But this failure actually represents an important opportunity. If brokers and agents take steps to rectify this problem, and respond more effectively to consumers, they are opening the door to a great increase in revenue.” – Victor Lund, partner at WAV Group
The sad truth is that most real estate brokerages don’t suffer from a lack of technology, but rather too much of it!
Multiple IDX websites, CRM systems, newsletter systems, social media tools and portals; all of these tools send leads to separate databases without any cohesive plan or strategy for response and follow-up. Instead of a sales funnel, these tools act as a black hole. Leads go in but they don’t come out.
Hi, I’m Patrick and I connect the tools you’re already using to automate follow-up and improve lead response time.
We can help firms accomplish the following:
- Respond faster to online leads from Zillow, Trulia, Realtor.com, website and other sources
- Schedule automated follow up emails to keep leads from going cold
- Integrate MLS data into their websites or mobile applications using RETS/RESO Data Dictionary
- Syndicate listings out to various platforms to increase their exposure
- Fix mistakes on broker or agent websites that cause visitors to leave to a competitor
How to Contact Me
You can either email me at firstname.lastname@example.org, or click here to fill me in on your project. I’d love to talk to you to learn more about your company and the problems you’re facing!